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Skin analysis systems enhance customization of beauty products.
August 19, 2026
By: Melissa Meisel
Happi International Top 30 Company Grupo Boticário partnered with technology company Haut.AI for in-store technology and its scope is growing.
Grupo Boticário has expanded Haut.AI’s technology from a 24-store pilot to approximately 4,000 O Boticário stores across Brazil.
The expansion follows pilot results showing that the AI-powered skin-analysis experience increased average skincare order value by approximately 80%.
The national rollout builds on a relationship that began in 2023, when Grupo Boticário’s corporate venture capital arm, GB Ventures, participated in Haut.AI’s seed financing round alongside investors including LongeVC.
The partnership then progressed from investment to product implementation and testing with Meu Botik, O Boticário’s in-store skin-analysis and product-recommendation experience, which is powered by Haut.AI’s technology and used by beauty advisors during customer consultations.
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